Defying Convention
Aug 10, 2012
6 Ways to Transform Attendee Behavior
Jeff Hurt is EVP, Education & Engagement, Velvet Chainsaw Consulting…
When you’re on the show floor, as an attendee, any action by an exhibit staff member affects the way you...
Read →Aug 03, 2012
Chopped: HCEA Style
Each year we head to the Healthcare Exhibitors Association’s (HCEA) Annual Meeting in search of knowledge and opportunities to reconnect. This year was no different, except we were joined by Tropical Storm Debby. ...
Read →Jul 24, 2012
Mobile Web vs. Apps: 5 Reasons Web Wins
As an event professional you probably have a few tips and tricks to surviving a large amount of travel. My trick is to not leave home without my iPhone and iPad. Basically, they’re the electronic...
Read →Jul 24, 2012
5 Tips: Save Time and Money on Shipping
Blake Mintz is Regional Vice President of Sales for GES in Canada…
An exhibitor webinar was recently conducted for Canadian Produce Marketing Association (CPMA), a Top 10 Canadian Association...
Read →Jul 24, 2012
Our Industry Without Borders
As far as I’m concerned, borders in our industry don’t exist anymore. Whether I’m traveling to Dubai for their air show or flying across the pond to check out our projects for the...
Read →Jul 20, 2012
Baseball’s Heaven on Earth
Major League Baseball’s (MLB) FanFest has coined the term, “Baseball Heaven on Earth,” and once again we were honored to be a part of the MLB team, creating the largest baseball interactive event...
Read →Jul 03, 2012
Independence Day: From a Sailor’s Perspective
Will Bushelle is Continuous Improvement Manager at GES and a former Special Warfare Operator First Class or SO1 (SEAL)…
As June’s warmth turns into the blaze of July, we’re surrounded...
Read →Jun 29, 2012
Words and Phrases to Avoid in Marketing
Do you work for a BtoB company or BtoC? What about PtoP? It’s easy to forget that behind every “C” and “B” is a real person. We are just People talking to People.
We do...
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