Defying Convention
Nov 02, 2012
IMEX America: Two Unique Social Media Strategies
Event organizers are never satisfied with the status quo, but always looking for new ways to brand and market shows, and return value for exhibitors and attendees. We still believe that face-to-face conversation trumps all...
Read →Oct 26, 2012
Halloween: Day of the Working Dead
Melissa Lanier is Director of Talent Development and Internal Communications at GES…
In films and on TV, Zombies are angry, mindless creatures driven to meet only their most basic need. Some organizations are populated with poor suffering souls...
Read →Oct 26, 2012
MINExpo 2012: Who’s the Real Star?
Karl Baesman is Senior Exhibit Designer at GES…
MINExpo 2012, (at first glance) seems like a showcase of big toys for big boys. There are huge pieces of equipment...
Read →Oct 19, 2012
The Extreme SEAL Experience
George Hines is Chief Information Officer at GES…
Vacations can relax you, vacations can refresh you, but it’s rare for vacations to stretch you to achieve things well beyond the preconceived...
Read →Oct 12, 2012
IMEX America – Why Changing Best Practices is the Best Practice
With so many years in the industry, we like to think we know it all. We’ve all discussed, “best practices,” to death and have all agreed on the most efficient way for exhibitors to engage...
Read →Oct 12, 2012
4 Principles For Planning Brain-Friendly Annual Meetings
Occasionally we go back in time to find awesome blogs, thanks for this one Jeff!
Jeff Hurt is EVP, Education & Engagement, Velvet Chainsaw Consulting…
What if associations...
Read →Oct 05, 2012
5 Tips for Adding Value – A Show Organizer’s Perspective
In honor of customer service week, our client Jamie Hillegas, CEM, CMP, Director of Trade Shows, at Produce Marketing Association (PMA) has decided to share her knowledge for adding value to...
Read →Sep 28, 2012
3 Tips for Growing a Show
When I first joined GES five years ago, Dynamic Communities Inc.’s (DCI) summit was one of the very first shows I signed. We knew the show was growing, but didn’t know to what...
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