Defying Convention
Category: Exhibitions
Jan 11, 2013
Why New Media? 2 Quotes to Change Your Perspective
Let’s face it, most of us are highly distracted when we attend conferences. Whether it’s the constant stream of work emails or anxiety surrounding the new doggy day care (maybe just in my case), the...
Read →Jan 04, 2013
2013 CES – 3 Insights from the Man Who Runs It
There’s no doubt in my mind that it takes a strong, outspoken and extremely intelligent leader to command an organization like the Consumer Electronics Association (CEA). The International Consumer Electronics Show...
Read →Jan 04, 2013
Five Trends to Watch: 2013 Conferences
Jeff Hurt is EVP, Education & Engagement, Velvet Chainsaw Consulting…
It’s that time of year again. Time to think of what trends might have an impact on conferences and meetings in...
Read →Nov 02, 2012
IMEX America: Two Unique Social Media Strategies
Event organizers are never satisfied with the status quo, but always looking for new ways to brand and market shows, and return value for exhibitors and attendees. We still believe that face-to-face conversation trumps all...
Read →Oct 12, 2012
IMEX America – Why Changing Best Practices is the Best Practice
With so many years in the industry, we like to think we know it all. We’ve all discussed, “best practices,” to death and have all agreed on the most efficient way for exhibitors to engage...
Read →Oct 12, 2012
4 Principles For Planning Brain-Friendly Annual Meetings
Occasionally we go back in time to find awesome blogs, thanks for this one Jeff!
Jeff Hurt is EVP, Education & Engagement, Velvet Chainsaw Consulting…
What if associations...
Read →Oct 05, 2012
5 Tips for Adding Value – A Show Organizer’s Perspective
In honor of customer service week, our client Jamie Hillegas, CEM, CMP, Director of Trade Shows, at Produce Marketing Association (PMA) has decided to share her knowledge for adding value to...
Read →Sep 28, 2012
3 Tips for Growing a Show
When I first joined GES five years ago, Dynamic Communities Inc.’s (DCI) summit was one of the very first shows I signed. We knew the show was growing, but didn’t know to what...
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