Category: Design

Oct 26, 2012

MINExpo 2012: Who’s the Real Star?

Karl Baesman

Karl Baesman is Senior Exhibit Designer at GES

MINExpo 2012, (at first glance) seems like a showcase of big toys for big boys. There are huge pieces of equipment...

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Sep 13, 2012

5 Tips to Stand Tall with Your Small Exhibit

Errol Ahearn

Are you exhibiting for the first time and feel like David amongst the many Goliaths of the show floor? Think of any big company in the world and chances are they started out as a...

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Apr 20, 2012

A Sip From A Fire Hydrant: Part 2

Darren Pasdernick

Last week I shared a blog about the teamwork involved in creating a successful integrated trade show marketing program for IDEXX laboratories, the global market leader in diagnostic and information technology solutions for...

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Apr 12, 2012

A Sip From A Fire Hydrant: Part 1

Darren Pasdernick

Teamwork, you see those two words every day. On TV ads, in magazines, sports programs and probably hear the phrase just as much as you see it. I recently worked on a project that could...

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Mar 30, 2012

New Recipe for Attendee Experience Success

Errol Ahearn

I’ve traveled the world looking for the best practices in exhibiting. Though at first the following steps to creating the best attendee experience may seem counterintuitive, they are in fact revolutionary.

Step 1- Prepare a...

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Feb 10, 2012

Why We Love This Business

Tom Merrill

There are two kinds of people in the tradeshow and event business; the ones who love it and couldn’t think of doing anything else and those that realize they can’t deal with the madness and...

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Feb 10, 2012

CES 2012: 5 Great Exhibit Design Achievements

Jarrod Pacholko

Jarrod Pacholko is Senior Designer at GES

Let’s start this with a little Q&A. Tell me, is there a more fitting city in...

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