Defying Convention
Category: Design
Feb 13, 2013
Fall in Love with Electronic Literature
John Logan is Senior Software Developer at GES…
With the information age well underway, digital content has become the new standard. From local news to world news, manuals to advertising, much...
Read →Feb 13, 2013
10 Step Checklist: Get Ready to Take “Center Stage”
For Valentine’s Day I’m taking my wife to a play. Chances are I’ll be thinking a little bit about work (sorry honey!). Why? Because live theater and exhibiting have obvious parallels. For starters, a theater’s stage...
Read →Nov 29, 2012
Design within Reality
By definition, reality is something that is real. Simple enough, right? Not so fast as reality is further defined as the state of things as they actually exist, rather than how they might be imagined....
Read →Oct 26, 2012
MINExpo 2012: Who’s the Real Star?
Karl Baesman is Senior Exhibit Designer at GES…
MINExpo 2012, (at first glance) seems like a showcase of big toys for big boys. There are huge pieces of equipment...
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Sep 13, 2012
5 Tips to Stand Tall with Your Small Exhibit
Are you exhibiting for the first time and feel like David amongst the many Goliaths of the show floor? Think of any big company in the world and chances are they started out as a...
Read →Apr 20, 2012
A Sip From A Fire Hydrant: Part 2
Last week I shared a blog about the teamwork involved in creating a successful integrated trade show marketing program for IDEXX laboratories, the global market leader in diagnostic and information technology solutions for...
Read →Apr 12, 2012
A Sip From A Fire Hydrant: Part 1
Teamwork, you see those two words every day. On TV ads, in magazines, sports programs and probably hear the phrase just as much as you see it. I recently worked on a project that could...
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