Julia Smith
Julia Smith
SVP, National Sales

Jan 25, 2013

Resolutions Redux

Julia Smith

One of the best things about making resolutions is that by the time the following January comes around, no one else remembers what resolutions you made, therefore no external scorecard is kept. So when I...

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Jun 15, 2012

E3 Excites Again

Julia Smith

I can come up with a lot more than three “E” adjectives when I think of E3 Expo (including exciting, electric, energizing, exhilarating, enormous, edgy, extraordinary)…

According to the Entertainment Software...

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May 04, 2012

Presentation Tips: 4 Ways to Excel

Julia Smith

Whether you participate in presentations on a regular basis, like I do, or only occasionally (and under extreme duress or threat of torture), there are basic preparation steps you can take to make the experience...

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Jan 20, 2012

Resolving to be Less Resolute

Julia Smith

Now that we’re nearly a month into the New Year, I’ve had the chance to test my resolve in living by my resolutions. Our industry makes having a healthy lifestyle challenging, but I’m ever-optimistic that...

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Sep 22, 2011

Survey Says…

Julia Smith

Over the last few days I’ve been reading exhibitor surveys and have found that many of us complete them for the same reasons. Either we had a really good experience or a really unpleasant one....

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Jul 22, 2011

Dear Diary

Julia Smith

Dear Diary:

Today I was thinking about all the things I have done and seen because I work in the exhibition world.

I’ve traveled all over the world and seen many amazing places. I’ve attended...

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Jun 15, 2011

Pop Goes The Expo

Julia Smith

I’ve had the good fortune of working with or attending a number of shows in the pop culture space, both trade and consumer.  These shows have no issue building attendance or creating buzz.  While the...

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May 19, 2011

Some Enchanted Evening…

Julia Smith

Today I received an email invitation to attend an On-Demand Webinar entitled, “How to Change Hearts, Minds and Actions: Guy Kawasaki Speaks on Enchantment.” I went to my iPad, opened my Kindle account, read a...

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Apr 14, 2011

Language Barriers

Julia Smith

I’m on yet another business trip, and as I navigate the challenges of today’s travel, I’m reminded that the exhibitor or attendee experience doesn’t start when they walk onto the show floor. As a frequent...

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Mar 24, 2011

Convention Reinvention

Julia Smith

Challenging economic times are a powerful motivator for change, and the recent downturn has given birth to a reinvention revolution.  Virtually every client I work with is looking for some way to change up the...

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