Defying Convention
May 17, 2013
2013 Trend Tracker: Quick Inspiration
A few months ago I enjoyed the world’s best brownie – moist, super chocolaty, with a hint of orange. It was pure euphoria for this chocolate lover. When I asked my friend for the recipe,...
Read →Feb 13, 2013
An Unusual Love Letter
I used to love Valentine’s Day, but the love has been lost. I have nothing against the saint or the sentiment. My challenge is that it falls within the same week as my...
Read →Aug 31, 2012
Kindergarten is Scary and So Am I!
Last week I bounced around my house exclaiming “School is starting! It’s great! New friends! New adventures!” My kids responded with their usual, albeit a little more subdued, “You’re weird mom.” Turns out they’re right....
Read →Jun 29, 2012
Words and Phrases to Avoid in Marketing
Do you work for a BtoB company or BtoC? What about PtoP? It’s easy to forget that behind every “C” and “B” is a real person. We are just People talking to People.
We do...
Read →Mar 14, 2012
“Risky” Business Can Change Perspectives
Have you ever made a decision that your gut says is “right” at the same time that it’s turning and churning with hurricane-like force?
During planning for EXHIBITOR2012, I approved a concept that...
Read →Dec 29, 2011
2012 Marketing Checklist
Ah, it’s the glorious week between Christmas and New Year’s. Next year’s plan is done, budget is set, reviews are written and the world is moving at slower pace. All this means that I finally...
Read →Oct 06, 2011
Steve Jobs – No Cape Required
My four year-old son asked me yesterday if super heroes are real. I explained that we can all do heroic deeds, no cape required. Today as I read the tributes to Steve Jobs,...
Read →Sep 08, 2011
It’s My Job and I’ll Cry if I Want to
A lesson learned from 9/11…
Crying at work is not acceptable. Or so I always said. I suppose there is an exception to every rule and here is mine.
I had the privilege of...
Read →May 04, 2011
Obama, Osama, Oh My!
As anyone on my team will tell you, I’m a stickler for copyediting. Years before the Obama/Osama snafus, I learned first-hand that changing or omitting just one letter can be catastrophic.
In a former position...
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