Defying Convention
Apr 19, 2013
Coachella 2013: 5 Social Marketing Tips For Events
When I say I felt privileged and pretty darn lucky to attend Coachella in 2012, I’m not exaggerating. This year’s festival sold out in 24 hours. People come from all over the world...
Read →Jan 11, 2013
Why New Media? 2 Quotes to Change Your Perspective
Let’s face it, most of us are highly distracted when we attend conferences. Whether it’s the constant stream of work emails or anxiety surrounding the new doggy day care (maybe just in my case), the...
Read →Jan 04, 2013
2013 CES – 3 Insights from the Man Who Runs It
There’s no doubt in my mind that it takes a strong, outspoken and extremely intelligent leader to command an organization like the Consumer Electronics Association (CEA). The International Consumer Electronics Show...
Read →Nov 02, 2012
IMEX America: Two Unique Social Media Strategies
Event organizers are never satisfied with the status quo, but always looking for new ways to brand and market shows, and return value for exhibitors and attendees. We still believe that face-to-face conversation trumps all...
Read →Aug 30, 2012
Go Away and Stay Away: Tips for Unplugging on Vacation
We’re all guilty of it. No matter how hard we try, keeping work outside of personal life and vice versa is challenging. I’ve disagreed with many professionals who argue that quickly keeping an eye on...
Read →Apr 27, 2012
6 Post Show Practices You Should Be Using
Our show schedule is jammed packed for the next couple months. Planning strategically for the pre and during show periods is important, but after making the exhibiting investment, many organizations neglect what happens after the...
Read →Mar 09, 2012
2012 Trend Tracker
The event and trade show industry is getting refined, redefined and reinvented by face-to-face marketing departments around the world. The days of passive, tactical programs are no longer realistic. All your planning must be strategy-driven...
Read →Feb 24, 2012
Volunteering: To Do or Not To Do?
Remember your high school and college days when you crammed every minute of every day with something extracurricular? Often, once we move into professional roles, giving back becomes more about writing a check than volunteering...
Read →Jan 25, 2012
2012 International CES: Bigger, Better and Greener than Ever
International CES is the largest annual show in North America and this year’s show was the largest in its history, attracting more than 153,000 attendees to Las Vegas. The high numbers don’t end...
Read →Dec 29, 2011
You Helped us Give Back!
Selecting an organization to support throughout the holiday season is something our marketing team looks forward to each year. This year, we chose the John F. Miller School for Special Education, located in Las...
Read →Nov 17, 2011
3 Reasons To Give Thanks
Members of GES’ Las Vegas team spent last Thursday volunteering at the John F. Miller School for children with special needs. This hit close to home because of the school’s tie...
Read →Jul 14, 2011
Driving Attendance
What I love most about our industry is the constant collaboration. New ideas are shared at trade shows, events, webinars and even tweetchats. We recently partnered with EXPO magazine to create...
Read →Jul 07, 2011
Aligning Together For Greater Success
Last year, GES embarked on a ‘listening tour’ that gauged what show organizers, exhibitors, exhibit houses and EACs were looking for to be successful. We are sharing our findings in an industry white paper,...
Read →Jul 07, 2011
Many Minds Are Better Than One
Did you hear our industry leaders’ latest announcement? An All-Exhibition Industry Summit is planned for October 2011. GES’ own Senior Vice President of National Sales, Chuck Grouzard, serves as chairman of...
Read →Jun 30, 2011
It’s Your Exhibit, Not Your Castle
GES’ Senior Director- National Accounts, Steve Mannarino, was approached by his client Process Expo to share his industry expertise on their blog. When it comes to exhibiting Steve...
Read →Jun 15, 2011
Life’s Journey Begins Now
There’s a special story about what we’ve been through to get us to the point we’re at today. Not just what’s on a resume, but what’s molded us into the individuals we are. Challenges are...
Read →May 26, 2011
Five Easy Ways to Green Your Graphics
Have you used countless types of graphics in your exhibit, show or event-marketing programs? Have you ever thought that it maybe your time to go green when it comes to graphics? Do you even know...
Read →Apr 08, 2011
Show Me the Munny
Allow me to introduce myself. My name is SPIRO and I am one of the GES “Munnies.” What’s that you say? You don’t know about the Munnies? Well friends, sit...
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Mar 24, 2011
Our People: Defying Convention One Award at a Time
“I was completely shocked and surprised to be given such a prestigious award by RCMA’s president. I feel like I’m officially a part of the RCMA family and feel honored to be given the...
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