Apr 08, 2014

Email Marketing: How It Improves Your Exhibit Strategy

Frank Laudo

Frank Laudo is Executive Creative Director at GES

No matter your budget, footprint or even booth staff capabilities, the marketing that happens surrounding your exhibit experience pre-, at- and post-show is...

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Apr 04, 2014

Fasten Your Seatbelts: 5 Questions to Ask to Remain Relevant

Reagan Cook

Reagan Cook is Senior Marketing Analyst at GES

On a plane about to leave the airport, I was dutifully working while the flight attendants recited their usual safety precautions. Everyone around...

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Mar 28, 2014

When a Client is Lost Forever

Jeff Nollman

Jeff Nollman is National Sales Manager at GES

It’s the nature of our business to win and lose clients. Losing a client to a competitor always hurts, but I know that...

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Mar 28, 2014

3 Tips to Be a Better Negotiator

David McMillin

David McMillin is a staff writer at Professional Convention Management Association (PCMA)

Negotiation is part of every meeting professional’s life. From working for a salary increase to sorting out the details...

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Mar 21, 2014

How Do You Define Engagement?

Gina McDuffie

Not long ago a friend looked at the bags under my eyes and said, “Oh Gina, I’m so sorry you have to work.” I was dumbfounded (not to mention completely turned off). Have to? No....

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Mar 13, 2014

Trend Tracker 2014: Ideas to Achieve Wow

Gina McDuffie

Whether it’s the increasing pressure to be more efficient with resources, the onslaught of digital and social or just that our industry is ever-changing and uber-competitive, we have to constantly search for new ideas to...

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Mar 12, 2014

CONEXPO-CON/AGG & IFPE 2014: 3 Ways Exhibitors Engaged & Stood Out

Jeff Quade

When it comes to a show like CONEXPO-CON/AGG & IFPE, having a large footprint on a show floor just isn’t going to garner the buzz it does at other shows. The...

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Mar 12, 2014

Green Exhibiting 2014: Saving Green & Changing Opinions

Sheila LeMaster

Sheila LeMaster is Senior Director of Exhibitor Services at GES

Remember when Al Gore released, “An Inconvenient Truth,” in 2006? Around the same time, EXHIBITOR Magazine released...

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