Defying Convention
May 16, 2012
Our Industry Forecast: 2012
Spring brings growth, and growth is especially welcome considering the instability in U.S. and global economies the past few years. Based on the Center for Exhibition Industry Research (CEIR) Index which gauges exhibition...
Read →May 07, 2012
8 Lines of Business, 3 Exhibits, 1 Integrated Experience
Every one of our projects is its own unique journey, and clients who welcome out of the box ideas often benefit from the most memorable experiences. IDEXX laboratories, the global market leader in...
Read →May 04, 2012
Presentation Tips: 4 Ways to Excel
Whether you participate in presentations on a regular basis, like I do, or only occasionally (and under extreme duress or threat of torture), there are basic preparation steps you can take to make the experience...
Read →May 04, 2012
Exhibiting – Is Your Strategy on Target?
A recent report by the Center for Exhibition Industry Research (CEIR) examines the spending decisions and metrics exhibitors use to gauge their success. To give you results at a glance, we created an...
Read →Apr 27, 2012
6 Post Show Practices You Should Be Using
Our show schedule is jammed packed for the next couple months. Planning strategically for the pre and during show periods is important, but after making the exhibiting investment, many organizations neglect what happens after the...
Read →Apr 27, 2012
Earth Day: Go Green for More Than a Day (Part 2)
The Green Meetings Industry Council’s (GMIC) Annual Conference was held in Montreal, Canada, and everywhere I turned over the last five days I saw, read and witnessed sustainable activities.
The highlights...
Read →Apr 20, 2012
Earth Day: Go Green for More Than a Day (Part 1)
Earth Day is the biggest opportunity every year to remind people how small steps toward sustainability truly make a difference, but how do you carry that excitement though to next year’s Earth Day?
...Read →Apr 20, 2012
A Sip From A Fire Hydrant: Part 2
Last week I shared a blog about the teamwork involved in creating a successful integrated trade show marketing program for IDEXX laboratories, the global market leader in diagnostic and information technology solutions for...
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